Gaming Research: Journal Articles and Textbooks

Refereed/Peer Reviewed Journal Articles

Lucas, A.F. (in press). Estimating the Impact of Las Vegas Poker Rooms on Slot and Table Game Business Volumes: An Empirical Examination of Extant Operating Theory. Cornell Hospitality Quarterly.

Kalargyrou, V., Singh, A.K., & Lucas, A.F. (2012). Estimating the effect of racino restaurant sales on slot wagering volume, International Journal of Contemporary Hospitality Management, 24(7), 1088-1099.

Abarbanel, B.L.L., Lucas, A.F., & Singh, A.K. (2011). Estimating the indirect effect of sports books on other in-house gaming volumes. UNLV Gaming Research & Review Journal, 15(2), 77-90.

Singh, A.K., Dalpatadu, R., & Lucas, A.F. (2011). The Probability Distribution of the Sum of Several Dice with Applications to Gaming. UNLV Gaming Research & Review Journal, 15(2), 109-118.

Tanford, S. & Lucas, A.F. (2011). The indirect impact of casual dining on low-end gaming in destination and local casinos. International Journal of Hospitality Management, 30(3), 486-494.

Lucas, A.F. & Singh, A.K. (2011). Estimating the ability of gamblers to detect differences in the payback percentages of reel slot machines: A closer look at the slot player experience. UNLV Gaming Research & Review Journal, 15(1), 17-36.

Lucas, A.F. (2011). Estimating untracked gaming volumes by hotel occupancy segment. Cornell Hospitality Quarterly, 52(2), 209-218.

Suh, E. & Lucas, A.F. (2011). Estimating the impact of entertainment on the gaming volume of Las Vegas hotel casinos. International Journal of Hospitality Management, 30(1), 103-111.

Lucas, A.F. & Tanford S. (2010). Evaluating the impact of a new resort amenity on gaming business volumes. UNLV Gaming Research & Review Journal, 14(2), 1-13.

Lucas, A.F., Singh, A.K., Gewali, L.P., & Singh, A. (2009). An application of spatial population partitioning using Vornoi diagrams: An analysis of slot machine performance data. Journal of Travel & Tourism Marketing, 26(4), 415-429.

Bernhard, B. J., Lucas, A. F., Jang, D., & Kim, J. (2008). Responsible gaming device research report. UNLV Gaming Research & Review Journal, 12 (1/2), Supplemental pagination, 1-56.

Lucas, A.F., & Singh, A.K. (2008). Decreases in a slot machine’s coefficient of variation lead to increases in customer play time. Cornell Hospitality Quarterly, 49(2), 122-133. 

Eisendrath, D., Bernhard, B.J., Lucas, A.F., Murphy, D.J. (2008). Fear and managing in Las Vegas: An analysis of the effects of September 11, 2001, on Las Vegas Strip gaming volume. Cornell Hospitality Quarterly, 49(2), 145-162.

Bernhard, B.J., Green, M.S., & Lucas, A.F. (2008). From maverick to mafia to MBA: Gaming industry leadership in Las Vegas from 1931 through 2007. Cornell Hospitality Quarterly, 49(2), 177-190.

Lucas, A.F., Singh, A.K., & Gewali, L. (2007). Simulating the effect of pay table standard deviation on pulls per losing player at the single-visit level. Gaming Research & Review Journal, 11(1), 41-52.

Lucas, A.F., Dunn, W.T., & Kharitonova, A. (2006). Estimating the indirect gaming contribution of bingo rooms. Gaming Research & Review Journal, 10(2), 39-54. Won Best Paper Award at the 2006 Las Vegas International Hospitality & Convention Summit.

Lucas, A.F., & Brandmeir, K. (2005). Estimating the short-term effects of an increase in par on reel slot performance. Gaming Research & Review Journal, 9(2), 1-13.

Lucas, A.F., Dunn, W.T., & Singh, A.K. (2005). Estimating the short-term effect of free-play offers in a Las Vegas hotel casino. Journal of Travel & Tourism Marketing 18(2), 53-68.

Lucas, A.F., & Dunn, W.T. (2005). Estimating the effects of micro-location variables and game characteristics on slot machine volume: A performance – potential model. Journal of Hospitality & Tourism Research, 29(2), 170-193.

Lucas, A.F. (2004). Estimating the impact of match-play promotional offers on the blackjack business volume of a Las Vegas hotel casino. Journal of Travel & Tourism Marketing, 17(4), 23-33.

Lucas, A.F., Dunn, W., Roehl, W.S., & Wolcott, G. (2004). Evaluating slot machine performance: A performance-potential model. International Journal of Hospitality Management, 23(2), 103-121.

Salmon, J., Lucas, A.F., Kilby, J., & Dalbor, M. (2004). Assessing discount policies and practices within the casino industry. Gaming Research & Review Journal, 8(2), 11-25.

Lucas, A.F. (2003). The determinants and effects of slot servicescape satisfaction in a Las Vegas hotel casino. Gaming Research & Review Journal, 7(1), 1-20.

Lucas, A.F., & Santos, J. (2003). Measuring the effect of casino-operated restaurant volume on slot machine business volume: An exploratory study. Journal of Hospitality and Tourism Research, 27(1), 101-117. 

Lucas, A.F. & Bowen, J.T. (2002). Measuring the effectiveness of casino promotions. International Journal of Hospitality Management, 21(2), 189-202. Won I-CHRIE’s W. Bradford Wiley Memorial Research Award for best original research paper in 2002.

Lucas, A.F., & Kilby, J. (2002). Table games match play offers: Measurement & effectiveness issues [Special gaming issue]. Bottomline, 17(1), 18-21.

Lucas, A.F., Kilby, J. & Santos, J. (2002). Assessing the profitability of the premium player segment. Cornell Hotel & Restaurant Administration Quarterly, 43(4), 65-78. Won Cornell Quarterly’s Best Article Award for 2002.

Lucas, A.F., & Roehl, W.S. (2002). Influences on video poker machine performance: Measuring the effect of floor location. Journal of Travel & Tourism Marketing, 12(4), 75-92.

Lucas, A.F. & Brewer, K.P. (2001). Managing the slot operations of a hotel casino in the Las Vegas locals’ market. Journal of Hospitality & Tourism Research, 25(3), 289- 301.


Lucas, A.F. & Kilby, J. (2013). Casino Management & Marketing Case Studies, San Diego: Gamma.

Lucas, A.F. & Kilby, J. (2012). Introduction to Casino Management, San Diego: Gamma.

Lucas, A.F., & Kilby, J. (2008). Principles of Casino Marketing, San Diego: Gamma.

Kilby, J., Fox, J., & Lucas, A.F. (2004). Casino Operations Management, 2nd Edition, New York: Wiley. As of 2011, this book is also available in Mandarin Chinese.

Trade Publications

Bernhard, B.J., Abarbanel, B.L.L., Lucas, A.F., Sahl, D., & Philander, K. (Sep. 12, 2012). GlobalScan: Review of Addiction by Design, 3-26.

Kilby, J. & Lucas, A.F. (2011). Discounting player losses. Casino Enterprise Management, 9(9), 72-77.

Acknowledged as a contributor to the American Gaming Association’s white paper entitled, “Demystifying slot machines and their impact in the United States.” This paper was made available on the AGA’s website ( in July of 2010.

Lucas, A.F. & Bowen, J.T. (2000). Measuring the Effectiveness of Casino Promotions in the Las Vegas Locals’ Market. Nationwide, 16(1), 7-9. 

Lucas, A.F. & Brewer, K.P. (1999). Managing the Slot Business of a Hotel Casino with Multiple Regression Analysis. Nationwide, 14(1), 8-11.