Casino Management and Marketing Case Studies

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$5 U.S. $15 International

A great opportunity for those who wish to take on important issues facing modern casino operators

As gaming expands across the globe, there is a growing need for clear guidance through the confusing world of casino operations. This collection of case studies affords the reader a chance to tackle issues faced by modern casino executives, in real-world settings. Written by experts with over 60 years of combined industry experience, the cases provide detailed descriptions of recurring managerial issues, competitive conditions, and the organizational pressures routinely endured by gaming executives. The case study process is an effective classroom discussion starter, and allows students to address managerial issues as they occur in the industry. Complete with an analysis template, readers are provided a clear and straight-forward approach to breaking down difficult problems

Copyright 2016 Anthony F. Lucas and Jim Kilby